MOOV redefined the London Marathon broadcast with a bold new World Feed identity and data-driven graphics that elevated storytelling, engagement, and global impact.
In 2024, MOOV delivered broadcast graphics for both BBC domestic coverage and the World Feed of the London Marathon, expanding its role to redefine the World Feed’s visual identity and enhance creative and operational performance. Previously sharing the BBC Sport package, LME wanted a distinct, independent World Feed brand, alongside greater innovation and engagement.
Working closely with LME, MOOV created a new graphics identity while maintaining high-quality BBC output, deploying a skilled team to track editorial stories and utilise live timing data via Orion and MIKA APIs. This enabled richer, data-driven storytelling and tripled on-air graphics output, resulting in a more dynamic, informative, and visually distinctive broadcast with improved collaboration across BBC Sport and LME.
