Over the last few seasons, we’ve been pushing the boundaries of AR graphics for the Dubai Racing Carnival at Meydan Racecourse, raising the bar year after year. Working closely with the client, our goal was to create visuals that were not only bold, immersive and visually striking, but also built around clear, engaging storytelling and information delivery.
Every graphic was designed to match the energy, prestige and excitement of the racing itself, blending impactful design with real-time data in a seamless viewer experience. Bringing these ambitious concepts to life is where our in-house Unreal Engine artists truly excel, crafting dynamic AR moments that elevate the broadcast and captivate audiences around the world.