virtual studio

Prime Video

virtual studio

Prime Video

virtual studio

Prime Video

Client:

Amazon

Location:

London

Date:

2023-2025

We transformed ambitious concept into reality, building a photoreal Unreal-powered virtual studio for Amazon that blurred the line between greenscreen and the real world at global broadcast scale.

Amazon partnered with us to create a bespoke Virtual Studio for their live sports productions, working alongside Jack Morton’s set design team to rebuild their concepts from the ground up in Unreal Engine.

Our in-house Unreal artists and 3D designers focused on every detail, from lighting and reflections to subtle surface finishes, to craft a photoreal virtual environment that felt both cinematic and believable. Designed entirely for greenscreen production, the studio delivered a sense of scale and realism that seamlessly elevated the broadcast experience.

Following its launch, the studio package expanded into Sweden, Amsterdam and Brazil, where we also recreated iconic 3D backdrops of São Paulo and Rio de Janeiro for viewers around the world.

let's work

together +

let's work

together +

© MOOV 2000 - 2026 All rights reserved.
© MOOV 2000 - 2026 All rights reserved.
© MOOV 2000 - 2026 All rights reserved.